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CHD — Trend Pullback to 20 EMA

Status: Watch

Scanner score: 65.0/100

Why this was flagged

CHD was identified as a bullish technical setup based on the Trend Pullback to 20 EMA pattern. The scanner found a score of 65.0/100 using trend alignment, momentum, price action, volume, and risk-management rules.

Trade framework

Current price$97.64
Entry zone$97.64 – $98.21
Stop-loss / invalidation$94.24
Target 1$104.44
Target 2$107.84
Reward/risk2.00:1
Suggested holding windowAbout 3–15 trading days, depending on how quickly price resumes the trend.
FoundJul 24, 2026 11:07 pm
Potential expirationAug 6, 2026 5:35 pm
Entry plan: Consider a limit order only within the displayed entry zone. If price does not enter that range, skip the trade rather than chasing it.

Position-sizing example

Reference entry$97.92
Planned risk per share$3.68
Example: $100 planned risk27 shares
Example: $250 planned risk67 shares

These examples use the distance between the reference entry and stop-loss. They do not account for commissions, slippage, taxes, overnight gaps, or your personal account size.

Exit plan

  1. Stop-loss: Exit if the stop-loss is reached. Do not move the stop farther away to avoid taking the planned loss.
  2. Target 1: Consider taking partial profit when Target 1 is reached and reducing risk on the remaining shares.
  3. Target 2 or trailing exit: Consider closing the remaining position at Target 2, or use a disciplined trailing stop only if the trend remains strong.
  4. Time exit: Reassess or close a trade that fails to progress within the suggested holding window.

Technical chart

Daily closing price with moving averages and planned trade levels. This chart is a screening aid, not a guarantee of future results.

$88.56$93.92$99.28$104.64$109.99Target 2 $107.84Target 1 $104.44Entry high $98.21Entry low $97.64Stop $94.24Mar 18, 2026Jul 27, 2026
CloseSMA 20EMA 20SMA 50SMA 200Entry zoneStop-lossTargets

$1,000 educational outcome examples

Example reference entry$97.92
Example fractional shares10.21
If Target 1 is reached$1,066.53 value (+6.7%)
If Target 2 is reached$1,101.25 value (+10.1%)
If the stop-loss is reached$962.39 value (-3.8%)

These examples use a $1,000 position and fractional shares at the midpoint of the entry zone. Actual results can differ because of market gaps, fills, spreads, commissions, taxes, slippage, and changing conditions.

Easy explanation for new investors

Why the scanner noticed this stock
The scanner found Church & Dwight Co. Inc (CHD) using a pattern called a Trend Pullback to 20 EMA. This means the stock has been moving up, but it recently dipped back toward its average price from the last 20 days. The stock is currently trading above its 20, 50, and 200-day moving averages. A moving average is a line that shows the average price over a certain number of days to help see the direction of a trend. The scanner gave this setup a score of 65 out of 100.

What the price plan means
The entry zone is between $97.64 and $98.21. If you use this plan, your first goal is to reach $104.44, and your second goal is $107.84. To manage risk, there is a stop-loss price at $94.24. A stop-loss is a set price where you would exit the trade to prevent losing too much money. The reward-to-risk ratio is 2, which means the potential gain is twice as large as the potential loss.

What could make the idea fail
The stock's relative volume is 0.69, which means it is trading with less activity than usual. If the price drops below the stop-loss level of $94.24, the technical setup is no longer valid.

Important reminder
This information is for educational purposes only and does not constitute financial advice.

Recent news context

This automated review is separate from the technical score. It summarizes recent related articles and does not predict price movement.

Overall context: Caution (High confidence)

Church & Dwight Co. Inc. recently reported strong Q1 earnings, surpassing analyst expectations with $0.95 EPS and $1.47 billion in revenue. The company maintains a quarterly dividend of $0.3075 per share and has distributed over $1.05 billion in dividends over the last five years. While some institutional investors like the Healthcare of Ontario Pension Plan Trust Fund significantly increased their stakes, others have reduced holdings. Additionally, company insiders have sold a total of 47,680 shares over the past 90 days. Analysts currently maintain a consensus "Hold" rating with an average price target of $103.82.

Potentially supportive context

  • Surpassed Q1 earnings estimates with $0.95 EPS and $1.47 billion in revenue
  • Consistent dividend payer, distributing over $1.05 billion in the past five years
  • Significant increase in stake by Healthcare of Ontario Pension Plan Trust Fund

Risks and caution items

  • Notable insider selling totaling 47,680 shares over a 90-day period
  • Mixed institutional activity with several firms reducing their positions
  • Analyst consensus remains at a "Hold" rating

Latest reviewed article: Jul 27, 2026 10:05 am

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EJH|E-Home Household Service Holdings Ltd|Price:1.932|Chg%:-0.100TradingKey · Jul 26, 2026 · Provider label: Neutral

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Sei Investments Co. Raises Stake in Church & Dwight Co., Inc. $CHDMarketBeat · Jul 26, 2026 · Provider label: Somewhat-Bullish

Sei Investments Co. significantly increased its stake in Church & Dwight Co., Inc. by 47.8% in Q1, raising its total holdings to 495,047 shares valued at approximately $46.2 million. Despite mixed analyst ratings, with an average "Hold" consensus and a target price…

Gamco Investors INC. ET AL Sells 23,600 Shares of Church & Dwight Co., Inc. $CHDMarketBeat · Jul 26, 2026 · Provider label: Neutral

Gamco Investors INC. ET AL reduced its stake in Church & Dwight Co., Inc. (NYSE:CHD) by 14.6% in the first quarter, selling 23,600 shares. This leaves the firm with 137,950 shares valued at approximately $12.9 million. Several insiders, including director Robert K.…

Bank of Nova Scotia Sells 15,150 Shares of Church & Dwight Co., Inc. $CHDMarketBeat · Jul 26, 2026 · Provider label: Neutral

Bank of Nova Scotia significantly reduced its stake in Church & Dwight Co., Inc. by 8.2% in the first quarter, selling 15,150 shares and retaining 169,122 shares valued at approximately $15.8 million. This comes amidst other institutional investors modifying their holdings and…

Important: Some returned articles may describe competitors, industry conditions, or related companies. Open the source before relying on an article.

Scanner confirmations

  • Price is above the 20-, 50-, and 200-day moving averages, with bullish moving-average alignment.
  • RSI is in a constructive momentum range without being overbought.
  • Price is near the 20 EMA in a bullish trend and the current candle is positive.
Important: This is an automated educational screening result, not a buy recommendation. Confirm price, liquidity, earnings dates, news, and your own risk before entering any trade.
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