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HOG — Trend Pullback to 20 EMA
Status: Watch
Scanner score: 65.0/100
Why this was flagged
HOG was identified as a bullish technical setup based on the Trend Pullback to 20 EMA pattern. The scanner found a score of 65.0/100 using trend alignment, momentum, price action, volume, and risk-management rules.
Trade framework
Position-sizing example
These examples use the distance between the reference entry and stop-loss. They do not account for commissions, slippage, taxes, overnight gaps, or your personal account size.
Exit plan
- Stop-loss: Exit if the stop-loss is reached. Do not move the stop farther away to avoid taking the planned loss.
- Target 1: Consider taking partial profit when Target 1 is reached and reducing risk on the remaining shares.
- Target 2 or trailing exit: Consider closing the remaining position at Target 2, or use a disciplined trailing stop only if the trend remains strong.
- Time exit: Reassess or close a trade that fails to progress within the suggested holding window.
Technical chart
Daily closing price with moving averages and planned trade levels. This chart is a screening aid, not a guarantee of future results.
$1,000 educational outcome examples
These examples use a $1,000 position and fractional shares at the midpoint of the entry zone. Actual results can differ because of market gaps, fills, spreads, commissions, taxes, slippage, and changing conditions.
Easy explanation for new investors
Recent news context
This automated review is separate from the technical score. It summarizes recent related articles and does not predict price movement.
Overall context: Caution (High confidence)
Harley-Davidson reported a quarterly earnings beat with $0.75 EPS, surpassing the $0.65 estimate, despite a 5.9% year-over-year decline in revenue. Institutional investors hold 85.1% of the company, and several entities recently purchased shares. A quarterly dividend of $0.1875 was declared. However, consensus analyst ratings remain at "Hold" with an average price target of $26.78 to $27, which is below the current price of $27.88. Mixed evidence exists between positive earnings metrics and negative revenue trends.
Potentially supportive context
- Reported quarterly EPS of $0.75, beating analyst estimates of $0.65.
- Institutional investors own 85.1% of the company, with recent acquisitions by Man Group and others.
- Declared a quarterly cash dividend of $0.1875 per share payable in September 2026.
Risks and caution items
- Revenue declined 5.9% year-over-year despite the EPS beat.
- Consensus analyst rating is "Hold" with a price target of $26.78, below the current $27.88 price.
- Revenue figures remain under pressure, indicating potential underlying demand challenges.
Latest reviewed article: Sep 5, 2026 8:30 am
Recent related articles
Legal & General Group Plc has acquired a new stake in Harley-Davidson, Inc. (NYSE:HOG), purchasing 154,556 shares valued at approximately $3.78 million, giving them a 0.15% stake. Harley-Davidson reported strong quarterly earnings, beating analyst estimates with $0.75 EPS and $1.23 billion in…
Jupiter Topco LLC has acquired 52,099 shares of Harley-Davidson, Inc. (HOG) worth approximately $1.28 million. This comes as Harley-Davidson reported strong quarterly earnings, beating analyst estimates, and declared a quarterly dividend. Institutional investors collectively own 85.1% of the company, while analysts currently…
LiveWire Group announced that Paul Krause resigned from its Board of Directors on August 31, 2026. Following this, Matt Ryan, Harley-Davidson's Chief Marketing and Technology Officer, was appointed to LiveWire's board on September 1, 2026, without additional compensation, reinforcing the strategic ties…
Harley-Davidson, Inc. has announced a cash dividend of $0.1875 per share for the third quarter of 2026. This dividend will be payable on September 29, 2026, to shareholders of record as of September 15, 2026. The announcement was published by S&P Capital…
Harley-Davidson, Inc. (NYSE: HOG) has announced a cash dividend of $0.1875 per share for the third quarter of 2026. The dividend is payable on September 29, 2026, to shareholders of record as of September 15, 2026. Harley-Davidson, Inc. is the parent company…
The Manufacturers Life Insurance Company has made a new investment of approximately $2.30 million in Harley-Davidson, Inc. by purchasing 93,935 shares. Institutional investors and hedge funds collectively own a significant 85.10% of HOG stock. Despite mixed analyst sentiment, with an average "Hold"…
Jefferies Financial Group Inc. acquired 40,546 shares of Harley-Davidson (NYSE:HOG) during the second quarter, valued at approximately $992,000. Institutional investors now own 85.10% of HOG, while analysts maintain a "Hold" rating with an average price target of $26.78. Harley-Davidson exceeded quarterly earnings…
Man Group plc acquired a new stake of 244,266 shares in Harley-Davidson, Inc. (NYSE:HOG) during the second quarter, valued at approximately $5.98 million. Institutional investors now own 85.10% of the company, and despite a 5.9% year-over-year revenue decline, Harley-Davidson exceeded EPS estimates…
Important: Some returned articles may describe competitors, industry conditions, or related companies. Open the source before relying on an article.
Scanner confirmations
- Price is above the 20-, 50-, and 200-day moving averages, with bullish moving-average alignment.
- RSI is in a constructive momentum range without being overbought.
- Price is near the 20 EMA in a bullish trend and the current candle is positive.