ROL Stock Analysis

Rollins Inc
CONSUMER CYCLICAL PERSONAL SERVICES

Back to Winners View Yahoo Finance Chart Buy on the Dip
Strong Caution Mixed Weak Unavailable
StockValueFinder Grade
C+
66.45 / 100
Above Average
Confidence: Very High (100.0%) Coverage: 100.0%
Business Quality 91.1
Financial Strength 91.5
Earnings & Growth 72.5
Valuation 44.0
Market Strength 14.0
The grade combines Business Quality, Financial Strength, Earnings & Growth, Valuation, and Market Strength. Rating and Trend remain separate signals.
Rating REVIEW
Unclear
Rating interpretation is unavailable.
Rating is the simple decision label from the screening rules.
Trend WEAK TREND
Unclear
Trend interpretation is unavailable.
Trend shows whether price action is helping or hurting the setup.
P/E Ratio 31.95
Rich
Investors are paying for meaningful future growth.
P/E shows how much investors pay for each dollar of earnings.
ROIC 21.83%
Strong
15%+ usually signals excellent capital efficiency.
ROIC measures how efficiently capital turns into profit.
Debt Payback 0.75 yrs
Excellent
Under 1 year is very strong debt flexibility.
Debt payback estimates how quickly debt could be covered.
Interest Coverage 25.42x
Strong
8x+ means earnings cover interest many times over.
Interest coverage shows how easily earnings cover interest costs.
Price $34.82
Market Price
Price alone is not a buy or sell signal.
Price should be judged with valuation, quality, and trend.
💰 Dividend Income Dividend Payer
$0.18 quarterly

Annualized: $0.73 • Yield: 2.10%

Last ex-dividend: 2026-11-10. Dividend payments can change or be suspended.
Estimated income from $1,000 invested $5.24 per quarterly payment $20.96 estimated yearly Based on cached price. Estimates exclude taxes, dividend changes, and fractional-share limitations.
Last updated: 2026-10-25 07:36:39

Performance Overview

Trailing adjusted-close returns as of 2026-07-24. Benchmark is SPY.

YTD Return

ROL -35.33%
SPY +8.94%

1-Year Return

ROL -32.72%
SPY +17.76%

3-Year Return

ROL -10.41%
SPY +68.87%

5-Year Return

ROL +8.56%
SPY +79.74%

Returns are calculated from adjusted close prices and may differ from broker or research-site totals depending on data source, dividend handling, benchmark choice, and latest available trading date.

Legacy Screening Checks

This page uses cached SQL data from the latest StockValueFinder scan, so it loads fast without hitting Alpha Vantage on every page view.

73%
EPS Strength
PASS

Looks for positive and improving earnings per share.

ROIC 10%+
PASS

Looks for strong return on invested capital.

Interest Coverage 6+
PASS

Checks whether operating income comfortably covers interest expense.

Debt Payback ≤ 3 Years
PASS

Checks whether free cash flow could pay down long-term debt quickly.

P/E 15 or Less
FAIL

Checks whether valuation is reasonable under the current rule set.

Moving Average Trend
WEAK TREND

Uses 20-day, 50-day, and 200-day moving averages for entry timing context.

A high StockValueFinder score is a research signal, not a guarantee. Strong companies can still fall during recessions, sector downturns, valuation resets, or company-specific events. Always review the business, risks, SEC filings, valuation, and your personal investment goals before buying.

Cached Technical Data

Moving average values from the latest stored scan.

20-Day MA32.04
50-Day MA33.72
200-Day MA47.58
MA Score2

Latest Published Stock Research

Research generated: October 24, 2026

ROL Stock Analysis: Why Rollins Inc Scored 73% in Stock Value Finder

Rollins Inc (ROL): A Detailed Educational Stock Review

Overview of Rollins Inc (ROL)

Rollins Inc (NYSE: ROL) is a leading provider of pest and termite control services for both residential and commercial customers. Operating primarily in the United States, the company serves millions of customers through its well-known brands, including Orkin, one of the most recognized names in pest control. Rollins operates within the consumer cyclical sector, specifically in the personal services industry, which means its business performance can be influenced by broader economic conditions, consumer spending patterns, and housing market trends.

This article is an educational review from StockValueFinder.com, designed to help investors understand how to evaluate a stock using key financial metrics. We will examine Rollins Inc through the lens of the StockValueFinder scoring system, which assesses a company’s financial health, efficiency, valuation, and market trend. The goal is to provide a clear, number-driven analysis so readers can learn how to apply these concepts to other stocks they may research.

Why the StockValueFinder Score Matters

Rollins Inc has earned a StockValueFinder score of 73%, which places it in the "REVIEW" category. This score is a composite measure that evaluates multiple aspects of a company’s financial profile, including earnings consistency, capital efficiency, debt management, valuation, and market trend. A score of 73% suggests that Rollins demonstrates several strengths but also has areas that may warrant caution or further investigation.

The "REVIEW" rating does not indicate a buy or sell recommendation. Instead, it signals that the stock meets some—but not all—of the criteria that StockValueFinder uses to identify high-quality companies trading at reasonable valuations. Investors should use this score as a starting point for deeper research, not as a definitive signal to act.

EPS Strength and Consistency

Earnings per share (EPS) is a fundamental measure of a company’s profitability. It represents the portion of a company’s profit allocated to each outstanding share of common stock. Consistency in EPS growth is often a sign of a stable and well-managed business, as it indicates the company can generate reliable profits over time.

For this review, StockValueFinder recorded that Rollins Inc passed the EPS test. While the exact EPS values and growth trends were not supplied, the "Passed" result suggests that the company has demonstrated a history of consistent or growing earnings. This is an important first step in evaluating a stock, as companies with erratic or declining EPS may pose higher risks for investors.

**Why EPS Consistency Matters:** - A company with steady EPS growth (e.g., 5-10% annually) is often more predictable and less volatile than one with fluctuating earnings. - Declining EPS may signal underlying business challenges, such as rising costs, declining demand, or poor management decisions. - Investors should compare a company’s EPS trend to its industry peers to assess relative performance.

**Example for Learning:** Imagine Company A reports EPS of $1.00, $1.10, $1.20, and $1.30 over four consecutive years. This steady growth suggests the business is expanding and managing costs effectively. In contrast, Company B reports EPS of $1.00, $0.80, $1.20, and $0.90 over the same period. The volatility in Company B’s earnings may indicate operational or market challenges, making it a riskier investment.

While Rollins passed the EPS test, investors should still review the company’s historical earnings reports to confirm the consistency and sustainability of its profits.

ROIC and Capital Efficiency

Return on invested capital (ROIC) is a critical metric for evaluating how efficiently a company uses its capital to generate profits. ROIC measures the return a company earns on all the capital it employs, including both debt and equity. A high ROIC indicates that management is effectively deploying capital to grow the business, while a low ROIC may suggest inefficiency or poor investment decisions.

Rollins Inc reports an ROIC of **21.83%**, which is a strong figure. StockValueFinder generally considers an ROIC of **10% or higher** to be attractive, as it suggests the company is generating healthy returns on its investments.

**Why ROIC Matters:** - A high ROIC (e.g., 15% or more) often indicates a competitive advantage, such as strong branding, economies of scale, or proprietary technology. - A low ROIC (e.g., below 5%) may signal that the company is struggling to generate adequate returns, possibly due to intense competition, high capital requirements, or poor management. - ROIC is particularly useful for comparing companies within the same industry. For example, a pest control company with an ROIC of 20% is likely more efficient than one with an ROIC of 8%.

**Example for Learning:**

Consider two companies in the same industry

Company X has an ROIC of 18%. This means for every $100 of capital invested, the company generates $18 in profit after accounting for taxes and capital costs. - Company Y has an ROIC of 6%. For the same $100 investment, it generates only $6 in profit.

Company X is clearly more efficient with its capital, which may translate into stronger long-term growth and higher shareholder returns. Rollins’ ROIC of 21.83% places it in the upper echelon of capital efficiency, suggesting it is well-managed and capable of generating strong returns for investors.

Interest Coverage and Financial Safety

Interest coverage is a measure of a company’s ability to meet its interest obligations on outstanding debt. It is calculated by dividing a company’s earnings before interest and taxes (EBIT) by its interest expenses. A higher interest coverage ratio indicates greater financial flexibility and lower risk of default, while a low ratio may signal potential financial distress.

StockValueFinder recorded that Rollins Inc **passed the interest coverage test**. While the exact interest coverage ratio was not supplied, the "Passed" result suggests the company’s earnings are sufficient to cover its interest payments comfortably. StockValueFinder typically prefers an interest coverage ratio of **6 or higher**, as this provides a significant buffer against rising interest rates or temporary earnings declines.

**Why Interest Coverage Matters:** - A ratio of 6x or higher indicates the company can easily service its debt, even if earnings decline modestly. - A ratio below 2x may signal financial strain, as the company may struggle to meet its interest obligations if earnings weaken. - Interest coverage is especially important for companies with high debt levels, as it provides insight into their ability to manage financial risk.

**Example for Learning:** Imagine Company A has EBIT of $12 million and annual interest expenses of $2 million. Its interest coverage ratio is 6x ($12 million / $2 million), meaning it earns six times what it needs to cover its interest payments. This is a healthy level of coverage.

In contrast, Company B has EBIT of $4 million and interest expenses of $2 million, resulting in an interest coverage ratio of 2x. While Company B can still cover its interest payments, it has far less margin for error. A modest decline in earnings could put it at risk of default.

Since Rollins passed the interest coverage test, investors can infer that the company is not overly burdened by debt and has a comfortable cushion to manage its interest obligations.

Debt Payback and Balance Sheet Discipline

Debt payback is a measure of how quickly a company can repay its total debt using its annual free cash flow. It is calculated by dividing total debt by annual free cash flow. A shorter debt payback period indicates a stronger balance sheet and greater financial flexibility, while a longer period may signal higher financial risk.

Rollins Inc reports a **debt payback period of 0.75 years**, which is exceptionally strong. StockValueFinder generally considers a debt payback period of **3 years or less** to be attractive, as it suggests the company can quickly eliminate its debt burden if needed.

**Why Debt Payback Matters:** - A debt payback period of 1 year or less (like Rollins) indicates the company generates ample free cash flow relative to its debt, reducing financial risk. - A debt payback period of 5 years or more may signal that the company is overleveraged or struggling to generate sufficient cash flow. - Companies with shorter debt payback periods are better positioned to weather economic downturns, invest in growth opportunities, or return capital to shareholders.

**Example for Learning:**

Consider two companies

Company A has total debt of $100 million and annual free cash flow of $50 million. Its debt payback period is 2 years ($100 million / $50 million), which is strong. - Company B has total debt of $100 million and annual free cash flow of $10 million. Its debt payback period is 10 years, which is much riskier.

Rollins’ debt payback period of 0.75 years is even stronger than Company A’s, indicating it could repay its entire debt in less than a year if it chose to do so. This level of balance sheet discipline is a significant strength and reduces the company’s financial risk.

P/E Ratio and Valuation Discipline

The price-to-earnings (P/E) ratio is one of the most widely used valuation metrics. It measures a company’s current share price relative to its earnings per share (EPS). A lower P/E ratio may indicate that a stock is undervalued, while a higher P/E ratio may suggest it is overvalued—or that investors expect strong future growth.

Rollins Inc has a **P/E ratio of 31.95**, which is relatively high. StockValueFinder typically prefers a P/E ratio of **15 or lower** for valuation discipline, as this suggests the stock is trading at a more reasonable price relative to its earnings. The P/E valuation test for Rollins **did not pass**, indicating that the stock may be trading at a premium.

**Why P/E Ratio Matters:** - A P/E ratio below 15 is often considered attractive for value-oriented investors, as it may signal an undervalued stock. - A P/E ratio above 25 may indicate that the stock is trading at a premium, either due to high growth expectations or market enthusiasm. - P/E ratios should be compared to a company’s historical averages and industry peers to assess relative valuation.

**Example for Learning:** Imagine Company X has a P/E ratio of 12, while Company Y in the same industry has a P/E ratio of 30. Assuming both companies have similar growth prospects, Company X may be the more attractively valued stock. However, if Company Y is expected to grow earnings much faster than Company X, its higher P/E ratio may be justified.

Rollins’ P/E ratio of 31.95 is well above StockValueFinder’s preferred threshold of 15, which suggests the stock may be trading at a premium. Investors should consider whether the company’s growth prospects, competitive advantages, and financial health justify this valuation. If future earnings growth does not materialize, the stock could be vulnerable to a pullback.

Moving Average Trend and Entry Timing

The moving average trend is a technical indicator used to assess the direction of a stock’s price movement over time. It smooths out short-term fluctuations to reveal the underlying trend. StockValueFinder uses moving averages to evaluate whether a stock is in an uptrend, downtrend, or trading sideways.

Rollins Inc currently has a **WEAK TREND** signal based on its moving averages. This means the stock’s price is not exhibiting a clear upward or downward trajectory, which may make it less attractive for trend-following investors. Additionally, the **entry signal is N/A**, indicating that the stock does not currently meet StockValueFinder’s criteria for a favorable entry point.

**Why Moving Average Trends Matter:** - A strong uptrend (e.g., price above both the 50-day and 200-day moving averages) may signal positive momentum and potential for further gains. - A weak trend or sideways movement may indicate indecision in the market or a lack of clear direction. - Moving averages are not predictive tools but can help investors align their purchases with the prevailing trend to reduce timing risk.

**Example for Learning:** Imagine Stock A is trading at $50, with a 50-day moving average of $48 and a 200-day moving average of $45. The stock is above both moving averages, suggesting an uptrend. In contrast, Stock B is trading at $30, with a 50-day moving average of $32 and a 200-day moving average of $31. The stock is below its 50-day moving average, indicating a weaker trend.

Rollins’ weak trend signal does not mean the stock is a poor investment, but it does suggest that investors may want to wait for clearer signs of momentum before considering an entry. Trend-following investors often prefer to buy stocks in uptrends to align with the market’s direction.

Overall Financial Strengths and Weaknesses

Rollins Inc demonstrates several financial strengths that make it an interesting company to review:

1. **Strong ROIC (21.83%)**: The company is highly efficient at generating returns on its invested capital, which is a hallmark of a well-managed business. 2. **Excellent Debt Payback (0.75 years)**: Rollins can repay its debt in less than a year, indicating a very strong balance sheet and low financial risk. 3. **Passing Interest Coverage**: The company comfortably covers its interest obligations, providing a buffer against financial stress. 4. **Consistent EPS**: Rollins has demonstrated a history of stable or growing earnings, which is a positive sign for long-term investors.

However, there are also areas of caution

1. **High P/E Ratio (31.95)**: The stock’s valuation is elevated relative to its earnings, which may limit upside potential unless future growth justifies the premium. 2. **Weak Trend Signal**: The stock is not exhibiting a clear uptrend, which may make it less attractive for trend-following investors. 3. **Consumer Cyclical Exposure**: As a personal services company, Rollins is sensitive to economic cycles. A downturn in consumer spending or the housing market could impact its business.

Risks and Limitations

While Rollins Inc has several financial strengths, investors should be aware of the following risks and limitations:

1. **Valuation Risk**: The high P/E ratio suggests the stock may be trading at a premium. If earnings growth slows or fails to meet expectations, the stock could experience a correction. 2. **Economic Sensitivity**: Rollins operates in the consumer cyclical sector, which means its business performance is tied to broader economic conditions. A recession or slowdown in consumer spending could negatively impact revenue and profits. 3. **Competitive Industry**: The pest control industry is competitive, with numerous regional and national players. Rollins must continue to invest in marketing, service quality, and innovation to maintain its market position. 4. **Regulatory Risks**: The company’s operations are subject to environmental and safety regulations, which could increase compliance costs or limit certain business practices. 5. **Limited Trend Momentum**: The weak trend signal indicates that the stock may not be in a favorable position for trend-following strategies. Investors may need to exercise patience or wait for a clearer entry signal.

Educational Conclusion

Rollins Inc (ROL) is a financially strong company with several attractive attributes, including a high ROIC, strong debt payback capability, and consistent earnings. These qualities make it a compelling candidate for further research, particularly for investors focused on high-quality businesses. However, the stock’s elevated P/E ratio and weak trend signal suggest that valuation and timing may be areas of caution.

This review is designed to educate investors on how to evaluate stocks using key financial metrics. By understanding concepts like ROIC, interest coverage, debt payback, and P/E ratios, investors can make more informed decisions and apply these principles to other stocks they research.

**Key Takeaways for Investors:** - **Evaluate EPS consistency** to assess a company’s ability to generate reliable profits over time. - **Use ROIC** to measure how efficiently a company deploys its capital. An ROIC of 10% or higher is generally attractive. - **Check interest coverage** to ensure the company can comfortably meet its debt obligations. A ratio of 6x or higher is preferred. - **Assess debt payback** to gauge financial flexibility. A period of 3 years or less is ideal. - **Consider P/E ratios** to evaluate valuation. A lower P/E may indicate a more attractively priced stock, but growth prospects should also be considered. - **Monitor moving average trends** to align purchases with the prevailing market direction.

This article is for research and educational purposes only. It is not personal financial advice, investment advice, or a recommendation to buy or sell any security. Investors should conduct their own due diligence and consult with a financial advisor before making any investment decisions.


Research links: Yahoo Finance | Seeking Alpha | Finviz | SEC Filings

Research Attribution
Gabe L. Michaels

Financial Markets Commentator. Known for his direct approach to financial markets and his skepticism toward conventional Wall Street narratives, Michaels focuses on the economic forces that influence investment performance, dividend sustainability, and long-term wealth preservation. His commentary emphasizes the importance of understanding monetary policy, inflation, government debt, interest rates, and the risks associated with speculative investing.

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