NUS Stock Analysis

Nu Skin Enterprises Inc
CONSUMER DEFENSIVE HOUSEHOLD & PERSONAL PRODUCTS

Back to Winners View Yahoo Finance Chart Buy on the Dip
Strong Caution Mixed Weak Unavailable
StockValueFinder Grade
D
54.90 / 100
Below Average
Confidence: Very High (100.0%) Coverage: 100.0%
Business Quality 46.9
Financial Strength 73.9
Earnings & Growth 39.9
Valuation 96.8
Market Strength 7.0
The grade combines Business Quality, Financial Strength, Earnings & Growth, Valuation, and Market Strength. Rating and Trend remain separate signals.
Rating AVOID
Avoid
The screening rules are warning against this setup.
Rating is the simple decision label from the screening rules.
Trend SELL / AVOID TREND
Weak Trend
The current trend is unfavorable.
Trend shows whether price action is helping or hurting the setup.
P/E Ratio 1.50
Value-Friendly
Below 15 is a classic value screen, but not proof of a bargain.
P/E shows how much investors pay for each dollar of earnings.
ROIC 13.70%
Good
10%+ is generally a strong operating-quality signal.
ROIC measures how efficiently capital turns into profit.
Debt Payback 4.44 yrs
Fair
Manageable, but not as strong as a sub-3-year payback.
Debt payback estimates how quickly debt could be covered.
Interest Coverage 6.52x
Good
6x+ is generally a healthy interest-coverage level.
Interest coverage shows how easily earnings cover interest costs.
Price $4.79
Market Price
Price alone is not a buy or sell signal.
Price should be judged with valuation, quality, and trend.
Last updated: 2026-10-25 12:44:17

Performance Overview

Trailing adjusted-close returns as of 2026-07-20. Benchmark is SPY.

YTD Return

NUS -43.62%
SPY +9.40%

1-Year Return

NUS -34.25%
SPY +19.55%

3-Year Return

NUS -79.58%
SPY +70.35%

5-Year Return

NUS -88.17%
SPY +84.23%

Returns are calculated from adjusted close prices and may differ from broker or research-site totals depending on data source, dividend handling, benchmark choice, and latest available trading date.

Legacy Screening Checks

This page uses cached SQL data from the latest StockValueFinder scan, so it loads fast without hitting Alpha Vantage on every page view.

53%
EPS Strength
FAIL

Looks for positive and improving earnings per share.

ROIC 10%+
PASS

Looks for strong return on invested capital.

Interest Coverage 6+
PASS

Checks whether operating income comfortably covers interest expense.

Debt Payback ≤ 3 Years
FAIL

Checks whether free cash flow could pay down long-term debt quickly.

P/E 15 or Less
PASS

Checks whether valuation is reasonable under the current rule set.

Moving Average Trend
SELL / AVOID TREND

Uses 20-day, 50-day, and 200-day moving averages for entry timing context.

A high StockValueFinder score is a research signal, not a guarantee. Strong companies can still fall during recessions, sector downturns, valuation resets, or company-specific events. Always review the business, risks, SEC filings, valuation, and your personal investment goals before buying.

Cached Technical Data

Moving average values from the latest stored scan.

20-Day MA4.82
50-Day MA4.77
200-Day MA6.54
MA Score1

Latest Published Stock Research

Research generated: October 24, 2026

NUS Stock Analysis: Why Nu Skin Enterprises Inc Scored 53% in Stock Value Finder

Nu Skin Enterprises Inc (NUS): A Detailed Educational Stock Research Review

Overview of Nu Skin Enterprises Inc (NUS)

Nu Skin Enterprises Inc (NUS) is a global consumer goods company operating in the household and personal products industry within the consumer defensive sector. The company develops and distributes beauty and wellness products through a network of independent distributors. This educational review from StockValueFinder.com examines NUS using a disciplined, number-driven approach to help investors understand how to evaluate stocks based on fundamental and valuation metrics.

At the time of this analysis, NUS trades at $4.79 per share. The StockValueFinder system assigned NUS a score of 53% with an "AVOID" rating. This review will explain each component of that score, what the numbers mean, and how investors can use these metrics to make more informed decisions.

Why the StockValueFinder Score Matters

The StockValueFinder score is a composite measure that evaluates a company across multiple financial dimensions. A score of 53% indicates that NUS meets some but not all of the system's quality and valuation criteria. The "AVOID" rating suggests that the stock does not currently pass enough of the system's tests to be considered a high-quality investment opportunity.

Scores are calculated based on five key tests

1. Earnings Per Share (EPS) strength 2. Return on Invested Capital (ROIC) 3. Interest coverage 4. Debt payback capability 5. Price-to-Earnings (P/E) ratio valuation

Each test is designed to measure a different aspect of financial health and value. The system requires at least four out of five tests to pass for a stock to receive a "CONSIDER" or "BUY" rating. NUS passed three tests, which is why it received an "AVOID" rating despite some positive metrics.

EPS Strength and Consistency

**Result:** Did not pass

Earnings Per Share (EPS) measures a company's profitability on a per-share basis. Consistent and growing EPS is important because it indicates that a company is generating stable profits over time. StockValueFinder evaluates EPS strength by examining the consistency and trend of earnings over multiple years.

For this test, the system looks for

Positive EPS in each of the last five years - No more than one year of declining EPS in that period - A generally upward trend in earnings

While exact EPS values for NUS were not supplied, the system recorded a "Did not pass" result for this test. This suggests that NUS did not meet the criteria for consistent earnings growth over the evaluated period.

**Why this matters:** Companies with inconsistent earnings can be more volatile and harder to value. For example, if a company reports EPS of $1.00, $1.20, $0.80, $1.10, and $1.30 over five years, it shows inconsistency despite an upward trend. A more stable company might report $1.00, $1.05, $1.10, $1.15, and $1.20, which is easier to forecast and generally considered lower risk.

ROIC and Capital Efficiency

**Result:** Passed **Value:** 13.70%

Return on Invested Capital (ROIC) measures how effectively a company uses its capital to generate profits. It is calculated as:

ROIC = (Net Operating Profit After Tax) / (Total Invested Capital)

StockValueFinder generally considers an ROIC of 10% or higher as attractive because it indicates that the company is generating strong returns on the money it invests in its business.

**NUS ROIC:** 13.70%

**What this means:** - An ROIC of 13.70% means that for every $100 of capital invested, NUS generates $13.70 in after-tax operating profit. - This is above the 10% threshold, which suggests that NUS is using its capital efficiently compared to many peers.

**Example for comparison:** - Company A has an ROIC of 15%. This means it generates $15 for every $100 invested. - Company B has an ROIC of 4%. This means it generates only $4 for every $100 invested. - All else being equal, Company A is generally considered more capital-efficient and may be a better investment.

NUS passed this test because its ROIC of 13.70% exceeds the 10% benchmark.

Interest Coverage and Financial Safety

**Result:** Passed

Interest coverage measures a company's ability to pay the interest on its debt. It is calculated as:

Interest Coverage = (Earnings Before Interest and Taxes) / (Interest Expense)

StockValueFinder prefers an interest coverage ratio of 6 or higher. This means the company earns at least six times its annual interest expense, which is considered a strong margin of safety.

**NUS Interest Coverage:** Exact value not supplied, but the system recorded a "Passed" result.

**What this means:** - An interest coverage of 6x means the company earns $6 for every $1 of interest it owes. - An interest coverage of 2x means the company earns only $2 for every $1 of interest, which is riskier because a small decline in earnings could make it difficult to cover interest payments.

**Example for comparison:** - Company X has an interest coverage of 8x. This is strong and suggests low risk of default. - Company Y has an interest coverage of 1.5x. This is weak and suggests higher financial risk.

NUS passed this test, indicating that it has a healthy ability to cover its interest obligations.

Debt Payback and Balance Sheet Discipline

**Result:** Did not pass **Value:** 4.44 years

Debt payback measures how long it would take a company to pay off all its debt using its current operating cash flow. It is calculated as:

Debt Payback = (Total Debt) / (Annual Operating Cash Flow)

StockValueFinder prefers a debt payback period of 3 years or less. This indicates that the company can quickly eliminate its debt if needed, which is a sign of financial strength and flexibility.

**NUS Debt Payback:** 4.44 years

**What this means:** - A debt payback of 4.44 years means it would take NUS approximately 4 years and 5 months to pay off all its debt using its current operating cash flow. - This is above the 3-year threshold, which suggests that NUS carries a higher debt load relative to its cash flow compared to the system's preferred standard.

**Example for comparison:** - Company M has a debt payback of 1.5 years. This is strong and indicates low financial risk. - Company N has a debt payback of 7 years. This is weak and suggests higher financial risk.

NUS failed this test because its debt payback period of 4.44 years exceeds the 3-year benchmark.

P/E Ratio and Valuation Discipline

**Result:** Passed **Value:** 1.50

The Price-to-Earnings (P/E) ratio measures how much investors are paying for each dollar of a company's earnings. It is calculated as:

P/E = (Stock Price) / (Earnings Per Share)

StockValueFinder prefers a P/E ratio of 15 or lower for valuation discipline. This helps ensure that investors are not overpaying for a company's earnings, which can limit downside risk.

**NUS P/E Ratio:** 1.50

**What this means:** - A P/E of 1.50 means investors are paying $1.50 for every $1 of NUS's earnings. - This is well below the 15 threshold, which suggests that NUS may be undervalued relative to its earnings.

**Example for comparison:** - Company P has a P/E of 8. This is generally considered attractive and suggests the stock may be undervalued. - Company Q has a P/E of 40. This is generally considered expensive and suggests the stock may be overvalued.

NUS passed this test because its P/E ratio of 1.50 is below the 15 benchmark. However, it is important to note that a very low P/E ratio can sometimes indicate underlying business challenges, such as declining earnings or low growth expectations.

Moving Average Trend and Entry Timing

**Result:** SELL / AVOID TREND **Entry Signal:** N/A

Moving averages are used to smooth out price data and identify trends. StockValueFinder uses moving averages as a timing tool to help investors avoid buying stocks in downtrends, which can increase risk.

**NUS Moving Average Signal:** SELL / AVOID TREND

**What this means:** - A "SELL / AVOID TREND" signal suggests that the stock's price is below its moving averages, indicating a downtrend. - This does not mean the stock will continue to fall, but it does suggest that the trend is currently unfavorable for new purchases.

**Example for comparison:** - If a stock's 50-day moving average is above its 200-day moving average, it is often considered in an uptrend. - If a stock's 50-day moving average is below its 200-day moving average, it is often considered in a downtrend.

For NUS, the moving average signal is "SELL / AVOID TREND," which means the system does not recommend considering the stock for purchase at this time based on trend analysis.

Overall Financial Strengths and Weaknesses

Based on the metrics evaluated, NUS has the following strengths and weaknesses

**Strengths:** 1. **ROIC (13.70%):** NUS is generating strong returns on its invested capital, which is a positive sign of capital efficiency. 2. **Interest Coverage:** NUS has a healthy ability to cover its interest obligations, indicating financial safety. 3. **P/E Ratio (1.50):** The stock appears undervalued based on its earnings, which may limit downside risk.

**Weaknesses:** 1. **EPS Consistency:** NUS did not pass the EPS test, suggesting inconsistent earnings over the evaluated period. 2. **Debt Payback (4.44 years):** NUS's debt payback period is longer than the system's preferred threshold, indicating higher financial risk. 3. **Moving Average Trend:** The stock is in a downtrend, which increases timing risk for new purchases.

Risks and Limitations

While this analysis provides a detailed look at NUS's financial metrics, it is important to acknowledge the risks and limitations of this approach:

1. **Incomplete Data:** Some metrics, such as exact EPS values and interest coverage, were not supplied. This limits the depth of the analysis. 2. **Sector-Specific Risks:** The household and personal products industry is highly competitive and subject to changing consumer preferences. Companies in this sector must continually innovate to maintain market share. 3. **Macroeconomic Risks:** Consumer defensive stocks can be affected by broader economic trends, such as recessions or inflation, which may impact consumer spending. 4. **Trend Risk:** The moving average signal indicates a downtrend, which may persist or worsen. Trend analysis is not a guarantee of future performance. 5. **Valuation Risks:** While NUS has a low P/E ratio, this could reflect underlying business challenges rather than a true undervaluation. Investors should consider whether the low P/E is justified by the company's growth prospects and competitive position.

Educational Conclusion

This educational review of Nu Skin Enterprises Inc (NUS) demonstrates how investors can use fundamental and valuation metrics to evaluate stocks. By examining EPS consistency, ROIC, interest coverage, debt payback, and P/E ratio, investors can gain a clearer picture of a company's financial health and valuation.

Here are the key takeaways for evaluating other stocks

1. **EPS Consistency:** Look for companies with stable and growing earnings over time. Inconsistent earnings can indicate higher risk. 2. **ROIC:** Aim for companies with an ROIC of 10% or higher. This suggests efficient use of capital. 3. **Interest Coverage:** Prefer companies with an interest coverage ratio of 6 or higher. This indicates financial safety. 4. **Debt Payback:** Look for companies with a debt payback period of 3 years or less. This suggests financial flexibility. 5. **P/E Ratio:** Consider stocks with a P/E ratio of 15 or lower for valuation discipline. However, always assess whether the low P/E is justified by the company's fundamentals. 6. **Trend Analysis:** Use moving averages to avoid buying stocks in downtrends, which can increase risk.

For NUS, the StockValueFinder system assigned a score of 53% and an "AVOID" rating. While the company has some strengths, such as a strong ROIC and low P/E ratio, it also has weaknesses, including inconsistent earnings and a longer-than-preferred debt payback period. Additionally, the stock is in a downtrend, which increases timing risk.

This article is for research and educational purposes only. It is not personal financial advice, investment advice, or a recommendation to buy or sell any security. Always conduct your own research and consider your individual financial situation before making investment decisions.


Research links: Yahoo Finance | Seeking Alpha | Finviz | SEC Filings

Research Attribution
Gabe L. Michaels

Financial Markets Commentator. Known for his direct approach to financial markets and his skepticism toward conventional Wall Street narratives, Michaels focuses on the economic forces that influence investment performance, dividend sustainability, and long-term wealth preservation. His commentary emphasizes the importance of understanding monetary policy, inflation, government debt, interest rates, and the risks associated with speculative investing.

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