FTLF Stock Analysis

FitLife Brands, Inc. Common Stock
CONSUMER DEFENSIVE PACKAGED FOODS

Back to Winners View Yahoo Finance Chart Buy on the Dip
Strong Caution Mixed Weak Unavailable
StockValueFinder Grade
C
64.77 / 100
Above Average
Confidence: Very High (97.0%) Coverage: 97.0%
Business Quality 66.9
Financial Strength 66.2
Earnings & Growth 64.1
Valuation 87.5
Market Strength 30.0
The grade combines Business Quality, Financial Strength, Earnings & Growth, Valuation, and Market Strength. Rating and Trend remain separate signals.
Rating AVOID
Avoid
The screening rules are warning against this setup.
Rating is the simple decision label from the screening rules.
Trend SELL / AVOID TREND
Weak Trend
The current trend is unfavorable.
Trend shows whether price action is helping or hurting the setup.
P/E Ratio 13.47
Value-Friendly
Below 15 is a classic value screen, but not proof of a bargain.
P/E shows how much investors pay for each dollar of earnings.
ROIC 7.12%
Borderline
Below 10% is usable but not especially strong.
ROIC measures how efficiently capital turns into profit.
Debt Payback 5.20 yrs
Weak
A long payback period can raise financial-risk concerns.
Debt payback estimates how quickly debt could be covered.
Interest Coverage 6.51x
Good
6x+ is generally a healthy interest-coverage level.
Interest coverage shows how easily earnings cover interest costs.
Price $8.35
Market Price
Price alone is not a buy or sell signal.
Price should be judged with valuation, quality, and trend.
Last updated: 2026-10-25 23:36:32

Performance Overview

Trailing adjusted-close returns as of 2026-07-09. Benchmark is SPY.

YTD Return

FTLF -31.78%
SPY +10.82%

1-Year Return

FTLF -17.35%
SPY +21.79%

3-Year Return

FTLF +30.59%
SPY +77.92%

5-Year Return

FTLF +122.00%
SPY +84.71%

Returns are calculated from adjusted close prices and may differ from broker or research-site totals depending on data source, dividend handling, benchmark choice, and latest available trading date.

Legacy Screening Checks

This page uses cached SQL data from the latest StockValueFinder scan, so it loads fast without hitting Alpha Vantage on every page view.

33%
EPS Strength
FAIL

Looks for positive and improving earnings per share.

ROIC 10%+
FAIL

Looks for strong return on invested capital.

Interest Coverage 6+
PASS

Checks whether operating income comfortably covers interest expense.

Debt Payback ≤ 3 Years
FAIL

Checks whether free cash flow could pay down long-term debt quickly.

P/E 15 or Less
PASS

Checks whether valuation is reasonable under the current rule set.

Moving Average Trend
SELL / AVOID TREND

Uses 20-day, 50-day, and 200-day moving averages for entry timing context.

A high StockValueFinder score is a research signal, not a guarantee. Strong companies can still fall during recessions, sector downturns, valuation resets, or company-specific events. Always review the business, risks, SEC filings, valuation, and your personal investment goals before buying.

Cached Technical Data

Moving average values from the latest stored scan.

20-Day MA8.83
50-Day MA9.36
200-Day MA11.35
MA Score0

Latest Published Stock Research

Research generated: October 25, 2026

FTLF Stock Analysis: Why FitLife Brands, Inc. Common Stock Scored 33% in Stock Value Finder

FitLife Brands, Inc. Common Stock (FTLF): A Detailed Educational Review

Overview of FitLife Brands, Inc. Common Stock (FTLF)

FitLife Brands, Inc. (FTLF) is a company operating in the consumer defensive sector, specifically within the packaged foods industry. This sector is often considered more resilient during economic downturns, as consumers tend to maintain spending on essential items like food even when discretionary spending declines. However, resilience does not automatically translate to strong financial performance or attractive investment opportunities. This educational review from StockValueFinder.com examines FTLF using a disciplined, number-driven approach to help investors understand how to evaluate stocks based on fundamental and valuation metrics.

At the time of this review, FTLF has a StockValueFinder score of 33%, which corresponds to an "AVOID" rating. The recent stock price is $8.35. This article will break down each key metric used in the scoring system, explain what the numbers mean, and show why FTLF passed or failed each test. The goal is to provide a clear, educational framework for evaluating stocks, not to make predictions or recommendations about FTLF’s future performance.

Why the StockValueFinder Score Matters

The StockValueFinder score is a composite metric designed to assess a stock’s financial health, efficiency, and valuation. It ranges from 0% to 100%, with higher scores indicating stronger alignment with StockValueFinder’s criteria for quality and value. A score of 33% for FTLF suggests that the stock does not meet many of the system’s preferred benchmarks for fundamental strength or valuation discipline.

Scores are not guarantees of future performance. They are tools to help investors compare stocks objectively and avoid overpaying for weak or overvalued businesses. For example, a score of 80% or higher might indicate a stock with strong earnings consistency, efficient capital use, manageable debt, and an attractive valuation. Conversely, a score below 50%, like FTLF’s 33%, signals that the stock has multiple areas of concern that may warrant caution.

EPS Strength and Consistency

Earnings per share (EPS) is a critical measure of a company’s profitability. It represents the portion of a company’s profit allocated to each outstanding share of common stock. Consistency in EPS growth is often a sign of a stable, well-managed business. StockValueFinder evaluates EPS strength to determine whether a company has demonstrated reliable earnings over time.

For FTLF, the EPS test result is "Did not pass." This means the system did not find sufficient evidence of consistent or strong EPS performance based on the available data. While exact EPS figures are not provided in the supplied facts, the failure of this test suggests that FTLF’s earnings history may be volatile, declining, or otherwise inconsistent.

To put this into context, consider two hypothetical companies

**Company A** has grown its EPS by 10% or more annually for the past five years, with no years of negative earnings. - **Company B** has fluctuating EPS, with some years of growth followed by declines or losses.

Company A would likely pass the EPS test, while Company B would fail. EPS consistency matters because it reflects a company’s ability to generate steady profits, which is essential for long-term shareholder returns. For FTLF, the failure of this test is a red flag that investors should investigate further, particularly by reviewing the company’s historical earnings reports.

ROIC and Capital Efficiency

Return on invested capital (ROIC) measures how effectively a company uses its capital to generate profits. It is calculated as net operating profit after taxes (NOPAT) divided by invested capital. ROIC is a key indicator of a company’s competitive advantage and operational efficiency. StockValueFinder generally prefers companies with an ROIC of 10% or higher, as this suggests the company is generating strong returns on the capital it deploys.

FTLF’s ROIC is 7.12%. This falls below the 10% threshold, which is why the ROIC test "Did not pass." To understand why this matters, let’s compare two examples: - **Company X** has an ROIC of 15%. This means it generates $15 in profit for every $100 of invested capital. It is likely reinvesting its capital efficiently, which could lead to sustainable growth. - **Company Y** has an ROIC of 4%. This means it generates only $4 in profit for every $100 of invested capital. It may struggle to grow or may require additional capital to maintain its operations.

FTLF’s ROIC of 7.12% is better than Company Y but still below the preferred threshold. This suggests that FTLF may not be using its capital as efficiently as higher-scoring companies. Over time, a low ROIC can limit a company’s ability to grow, pay dividends, or reinvest in its business.

Interest Coverage and Financial Safety

Interest coverage measures a company’s ability to pay the interest on its debt. It is calculated as earnings before interest and taxes (EBIT) divided by interest expense. A higher interest coverage ratio indicates greater financial flexibility and lower risk of default. StockValueFinder prefers an interest coverage ratio of 6 or higher, as this suggests the company can comfortably meet its interest obligations.

For FTLF, the interest coverage test "Passed." While the exact interest coverage ratio is not provided, the passing result indicates that FTLF’s earnings are sufficient to cover its interest payments by a healthy margin. For example: - A company with an interest coverage ratio of 8x can pay its interest expense 8 times over with its current earnings. This is a strong position. - A company with an interest coverage ratio of 2x can pay its interest expense only twice over. This is riskier, as a decline in earnings could make it difficult to meet debt obligations.

FTLF’s passing grade in this area is a positive sign, as it suggests the company is not overly burdened by debt and has some financial cushion. However, it is important to note that interest coverage is just one aspect of a company’s financial health. Other factors, such as debt levels and cash flow, also play a critical role.

Debt Payback and Balance Sheet Discipline

Debt payback measures how long it would take a company to pay off its debt using its current cash flow. It is calculated as total debt divided by annual free cash flow. StockValueFinder prefers a debt payback period of 3 years or less, as this indicates a company can quickly reduce its debt burden and free up cash for other uses, such as growth investments or shareholder returns.

FTLF’s debt payback period is 5.20 years. This exceeds the preferred threshold of 3 years, which is why the debt payback test "Did not pass." To illustrate why this matters, consider the following examples: - **Company M** has a debt payback period of 1.5 years. It could pay off all its debt in less than two years using its free cash flow. This is a strong position, as it provides flexibility to invest in growth or return capital to shareholders. - **Company N** has a debt payback period of 7 years. It would take seven years to pay off its debt, which could limit its ability to respond to opportunities or challenges.

FTLF’s debt payback period of 5.20 years is better than Company N but still longer than the preferred 3-year threshold. This suggests that FTLF’s debt levels may be a concern, particularly if its cash flow declines or if interest rates rise. Investors should monitor the company’s debt levels and cash flow trends to assess whether this situation improves over time.

P/E Ratio and Valuation Discipline

The price-to-earnings (P/E) ratio is a widely used valuation metric that compares a company’s stock price to its earnings per share. It helps investors assess whether a stock is overvalued, undervalued, or fairly valued relative to its earnings. StockValueFinder prefers a P/E ratio of 15 or lower for valuation discipline, as this suggests the stock is not overpriced relative to its earnings.

FTLF’s P/E ratio is 13.47, which is below the 15 threshold. This is why the P/E valuation test "Passed." To understand the significance of this, consider the following examples: - A stock with a P/E ratio of 8 is trading at 8 times its earnings. This may indicate an undervalued or value-oriented opportunity, assuming the business is fundamentally sound. - A stock with a P/E ratio of 40 is trading at 40 times its earnings. This may suggest the stock is overvalued or that investors are expecting high future growth.

FTLF’s P/E ratio of 13.47 is within the preferred range, which is a positive sign. However, it is important to remember that valuation is just one piece of the puzzle. A low P/E ratio does not automatically make a stock a good investment if the company’s fundamentals are weak. For example, a company with declining earnings may have a low P/E ratio simply because its stock price has fallen, not because it is a bargain.

Moving Average Trend and Entry Timing

Moving averages are technical indicators used to smooth out price data and identify trends. StockValueFinder uses moving averages to assess the trend of a stock’s price, which can help investors avoid buying into declining trends or selling into rising ones. The moving average signal for FTLF is "SELL / AVOID TREND," and the entry signal is "N/A."

This means the system has identified a downward trend in FTLF’s stock price based on its moving averages. For example: - If a stock’s price is below its 200-day moving average, it may be in a long-term downtrend. - If a stock’s price is above its 200-day moving average, it may be in a long-term uptrend.

The "SELL / AVOID TREND" signal for FTLF suggests that the stock is in a declining trend, which may not be an ideal time to enter a position. However, it is important to note that moving averages are not foolproof. They are lagging indicators, meaning they reflect past price movements rather than predicting future ones. Additionally, trends can change quickly, so investors should use moving averages as one tool among many in their analysis.

Overall Financial Strengths and Weaknesses

Based on the metrics reviewed, FTLF has a mixed financial profile with both strengths and weaknesses.

**Strengths:** 1. **Interest Coverage:** FTLF passed the interest coverage test, indicating it can comfortably meet its interest obligations. This is a positive sign for financial safety. 2. **P/E Ratio:** FTLF’s P/E ratio of 13.47 is below the preferred threshold of 15, suggesting the stock is not overvalued relative to its earnings.

**Weaknesses:** 1. **EPS Consistency:** FTLF failed the EPS test, indicating potential volatility or inconsistency in its earnings. This is a concern for long-term profitability. 2. **ROIC:** FTLF’s ROIC of 7.12% is below the preferred 10% threshold, suggesting the company may not be using its capital efficiently. 3. **Debt Payback:** FTLF’s debt payback period of 5.20 years exceeds the preferred 3-year threshold, indicating higher debt levels relative to its cash flow. 4. **Moving Average Trend:** The "SELL / AVOID TREND" signal suggests the stock is in a declining trend, which may not be an ideal time to consider an entry.

Risks and Limitations

Investing in FTLF, or any stock, involves risks. Some of the key risks and limitations to consider for FTLF include:

1. **Earnings Volatility:** The failure of the EPS test suggests that FTLF’s earnings may be inconsistent or declining. This could lead to stock price volatility or underperformance relative to more stable companies. 2. **Low ROIC:** A ROIC of 7.12% indicates that FTLF may not be generating strong returns on its invested capital. This could limit its ability to grow or reinvest in its business. 3. **Debt Levels:** While FTLF passed the interest coverage test, its debt payback period of 5.20 years is longer than preferred. High debt levels can limit financial flexibility and increase risk, particularly in a rising interest rate environment. 4. **Sector Challenges:** The packaged foods industry is highly competitive, with thin margins and pressure from both private-label brands and changing consumer preferences. FTLF may face challenges in maintaining or growing its market share. 5. **Trend Risk:** The "SELL / AVOID TREND" signal indicates that FTLF’s stock price is in a declining trend. While trends can reverse, investing in a downtrend carries the risk of further declines.

It is also important to note that this review is based on the supplied facts and does not include all possible metrics or qualitative factors. For example, the review does not cover the company’s management team, competitive positioning, or product pipeline, all of which can significantly impact a stock’s performance.

Educational Conclusion

This review of FitLife Brands, Inc. Common Stock (FTLF) is designed to provide a clear, number-driven framework for evaluating stocks. By breaking down each key metric—EPS consistency, ROIC, interest coverage, debt payback, P/E ratio, and moving average trend—we can see why FTLF received a StockValueFinder score of 33% and an "AVOID" rating.

Here are the key takeaways for investors learning how to evaluate stocks

1. **EPS Consistency Matters:** Reliable earnings growth is a sign of a stable business. FTLF failed this test, which is a red flag for potential volatility or declining profitability. 2. **ROIC Reflects Efficiency:** A ROIC of 10% or higher is generally preferred, as it indicates efficient use of capital. FTLF’s ROIC of 7.12% falls short of this benchmark. 3. **Interest Coverage Shows Financial Safety:** Passing the interest coverage test is a positive sign, as it indicates the company can meet its debt obligations. However, it is just one aspect of financial health. 4. **Debt Payback Highlights Balance Sheet Risk:** A debt payback period of 3 years or less is preferred. FTLF’s 5.20-year payback period suggests higher debt levels relative to its cash flow. 5. **P/E Ratio Helps Assess Valuation:** A P/E ratio of 15 or lower is generally preferred for valuation discipline. FTLF’s P/E ratio of 13.47 passes this test, but valuation should be considered alongside fundamentals. 6. **Trends Provide Timing Context:** Moving averages can help identify trends, but they are not guarantees of future performance. FTLF’s "SELL / AVOID TREND" signal suggests caution, but trends can change.

Ultimately, the goal of this review is to help investors develop a disciplined approach to stock analysis. No single metric should determine an investment decision, and all stocks carry risks. By understanding the strengths and weaknesses of a stock like FTLF, investors can make more informed decisions and avoid overpaying for weak or overvalued businesses.

This article is for research and educational purposes only. It is not personal financial advice, investment advice, or a recommendation to buy or sell any security.


Research links: Yahoo Finance | Seeking Alpha | Finviz | SEC Filings

Research Attribution
Gabe L. Michaels

Financial Markets Commentator. Known for his direct approach to financial markets and his skepticism toward conventional Wall Street narratives, Michaels focuses on the economic forces that influence investment performance, dividend sustainability, and long-term wealth preservation. His commentary emphasizes the importance of understanding monetary policy, inflation, government debt, interest rates, and the risks associated with speculative investing.

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