BKNG Stock Analysis

Booking Holdings Inc
CONSUMER CYCLICAL TRAVEL SERVICES

Back to Winners View Yahoo Finance Chart Buy on the Dip
Strong Caution Mixed Weak Unavailable
StockValueFinder Grade
B
76.62 / 100
Strong
Confidence: Very High (100.0%) Coverage: 100.0%
Business Quality 84.0
Financial Strength 79.1
Earnings & Growth 90.7
Valuation 81.8
Market Strength 35.4
The grade combines Business Quality, Financial Strength, Earnings & Growth, Valuation, and Market Strength. Rating and Trend remain separate signals.
Rating AVOID
Avoid
The screening rules are warning against this setup.
Rating is the simple decision label from the screening rules.
Trend SELL / AVOID TREND
Weak Trend
The current trend is unfavorable.
Trend shows whether price action is helping or hurting the setup.
P/E Ratio 17.28
Moderate
Not cheap, but not extremely expensive.
P/E shows how much investors pay for each dollar of earnings.
ROIC 39.40%
Strong
15%+ usually signals excellent capital efficiency.
ROIC measures how efficiently capital turns into profit.
Debt Payback 1.86 yrs
Strong
Under 3 years is generally a strong balance-sheet sign.
Debt payback estimates how quickly debt could be covered.
Interest Coverage 5.74x
Caution
Coverage is acceptable but leaves less cushion.
Interest coverage shows how easily earnings cover interest costs.
Price $155.83
Market Price
Price alone is not a buy or sell signal.
Price should be judged with valuation, quality, and trend.
Last updated: 2026-10-25 15:48:32

Performance Overview

Trailing adjusted-close returns as of 2026-06-29. Benchmark is SPY.

YTD Return

BKNG -14.43%
SPY +9.24%

1-Year Return

BKNG -19.22%
SPY +21.84%

3-Year Return

BKNG +75.34%
SPY +75.56%

5-Year Return

BKNG +114.39%
SPY +85.41%

Returns are calculated from adjusted close prices and may differ from broker or research-site totals depending on data source, dividend handling, benchmark choice, and latest available trading date.

Legacy Screening Checks

This page uses cached SQL data from the latest StockValueFinder scan, so it loads fast without hitting Alpha Vantage on every page view.

50%
EPS Strength
PASS

Looks for positive and improving earnings per share.

ROIC 10%+
PASS

Looks for strong return on invested capital.

Interest Coverage 6+
FAIL

Checks whether operating income comfortably covers interest expense.

Debt Payback ≤ 3 Years
PASS

Checks whether free cash flow could pay down long-term debt quickly.

P/E 15 or Less
FAIL

Checks whether valuation is reasonable under the current rule set.

Moving Average Trend
SELL / AVOID TREND

Uses 20-day, 50-day, and 200-day moving averages for entry timing context.

A high StockValueFinder score is a research signal, not a guarantee. Strong companies can still fall during recessions, sector downturns, valuation resets, or company-specific events. Always review the business, risks, SEC filings, valuation, and your personal investment goals before buying.

Cached Technical Data

Moving average values from the latest stored scan.

20-Day MA160.41
50-Day MA177.23
200-Day MA1,462.54
MA Score0

Latest Published Stock Research

Research generated: October 24, 2026

BKNG Stock Analysis: Why Booking Holdings Inc Scored 50% in Stock Value Finder

Overview of Booking Holdings Inc (BKNG)

Booking Holdings Inc., commonly known as Booking.com, is a leading provider in the travel services industry with a broad portfolio of brands that cater to various aspects of global tourism. The company operates under the Consumer Cyclical sector and offers an extensive range of products and services including hotel bookings, flights, car rentals, vacation rentals, and experiences.

This article serves as an educational review based on StockValueFinder's metrics for Booking Holdings Inc (BKNG). It provides a detailed analysis of key financial indicators to help investors understand the company’s performance and valuation. The goal is not to recommend buying or selling BKNG but rather to equip readers with knowledge about how to evaluate stocks using these specific tools.

Why the StockValueFinder Score Matters

The StockValueFinder score for Booking Holdings Inc is 50%, which translates into a rating of "AVOID". This score is derived from an analysis of several financial metrics, each weighted based on their importance in evaluating a company's health and potential. A lower score suggests that the stock may not be an attractive investment at its current valuation or financial standing.

EPS Strength and Consistency

Earnings Per Share (EPS) measures how much profit a company generates for each outstanding share of its common stock. It is crucial because it reflects the profitability of a company relative to shareholder equity. In this case, Booking Holdings Inc has passed the EPS test according to StockValueFinder's criteria.

**Example:** If Company A reports an EPS of $1.50 and Company B reports an EPS of $2.00 over several quarters, assuming both companies have similar market capitalizations, then Company B would be considered more profitable per share and likely stronger financially.

For Booking Holdings Inc, while detailed historical EPS data is not provided, the system has marked this test as passed, indicating that the company’s earnings are consistent and reliable according to StockValueFinder's standards. This consistency in earnings can be a positive indicator for long-term investment potential.

ROIC and Capital Efficiency

Return on Invested Capital (ROIC) measures how efficiently a company uses its capital to generate profits. A higher ROIC indicates better utilization of resources, which is generally favorable. Booking Holdings Inc has a ROIC of 39.40%, which StockValueFinder considers strong.

**Example:** If Company C reports an ROIC of 15% while Company D reports 4%, then Company C’s management is likely making more effective use of capital and generating higher returns for shareholders compared to Company D.

StockValueFinder generally prefers companies with a ROIC above 10%. Booking Holdings Inc's ROIC of 39.40% indicates that the company is highly efficient in deploying its capital, which suggests robust financial health and potentially strong future growth prospects.

Interest Coverage and Financial Safety

Interest coverage ratio measures how easily a company can pay interest on outstanding debt with earnings before interest and taxes (EBIT). A higher ratio means better financial stability. Booking Holdings Inc did not pass the interest coverage test according to StockValueFinder's criteria, although specific values are not provided.

**Example:** If Company E has an interest coverage of 8x while Company F has 2x, then Company E is in a much stronger position financially as it can easily cover its debt obligations with current earnings.

StockValueFinder prefers companies with an interest coverage ratio of at least 6 times. The failure to meet this standard for Booking Holdings Inc suggests that the company may face challenges if interest rates rise or if profitability declines, potentially affecting its ability to service existing debts.

Debt Payback and Balance Sheet Discipline

Debt payback period measures how long it would take a company to repay all of its debt using current net income after tax. A shorter period is generally better as it indicates quicker repayment capability. Booking Holdings Inc has a debt payback period of 1.86 years, which StockValueFinder considers acceptable.

**Example:** If Company G can repay its debts in 1.5 years compared to Company H taking 7 years, then Company G demonstrates superior financial discipline and lower risk associated with high levels of debt.

StockValueFinder typically looks for a debt payback period of three years or less. Booking Holdings Inc’s score of 1.86 years is well within this range, indicating that the company can manage its debt effectively without significant strain on operations or earnings.

P/E Ratio and Valuation Discipline

The Price to Earnings (P/E) ratio compares a stock's market price per share with its earnings per share. It helps investors understand how much they are paying for each dollar of earnings. Booking Holdings Inc has a P/E ratio of 17.28, which StockValueFinder does not view favorably.

**Example:** A company trading at a P/E of 8 would be considered cheaper than one trading at 40, assuming similar business quality and growth prospects.

StockValueFinder generally prefers companies with a P/E ratio under 15 to ensure valuation discipline. Booking Holdings Inc's current P/E of 17.28 is above this threshold, suggesting that the stock may be overvalued relative to its earnings.

Moving Average Trend and Entry Timing

Moving averages are used by traders to identify trends in stock prices. A "SELL / AVOID TREND" signal from StockValueFinder indicates a bearish trend for Booking Holdings Inc based on recent price movements compared to longer-term averages.

**Example:** If a stock’s 50-day moving average crosses below its 200-day moving average, it could be signaling a shift towards a downtrend.

This metric is more about timing discipline than proof of future performance. It suggests caution regarding Booking Holdings Inc's current price trend and may indicate that the optimal time to enter or exit positions might not currently favor buying.

Overall Financial Strengths and Weaknesses

**Strengths:** - Strong ROIC (39.40%) indicating efficient use of capital. - Short debt payback period (1.86 years) suggesting manageable debt levels. - Passed EPS test, implying consistent earnings performance.

**Weaknesses:** - Did not pass interest coverage test, raising concerns about financial stability. - High P/E ratio (17.28), potentially signaling overvaluation relative to earnings. - Bearish trend signal based on moving averages, indicating possible near-term price declines.

Risks and Limitations

Investing in Booking Holdings Inc involves several risks including market volatility, economic downturns, changes in consumer behavior due to global events like pandemics or geopolitical tensions, and competition from other travel service providers. The failure of the interest coverage test highlights potential vulnerability if financial conditions worsen.

Moreover, while StockValueFinder’s metrics provide valuable insights into BKNG's financial health and valuation, they should not be considered exhaustive or definitive for investment decisions. Comprehensive research involving additional analysis and due diligence is crucial before making any investment choices.

Educational Conclusion

This article has provided a detailed examination of Booking Holdings Inc (BKNG) using StockValueFinder’s metrics framework. Key takeaways include the importance of EPS consistency, ROIC efficiency, interest coverage strength, debt payback discipline, P/E ratio valuation, and trend signals for timing considerations. Understanding these factors helps investors make informed decisions about potential investments.

However, it is essential to remember that this analysis is purely educational and does not replace professional financial advice or independent research. Always consult with a qualified financial advisor before making investment choices.

This article is for research and educational purposes only. It is not personal financial advice, investment advice, or a recommendation to buy or sell any security.


Research links: Yahoo Finance | Seeking Alpha | Finviz | SEC Filings

Research Attribution
Max Qwen II

Specializing in monetary economics, market incentives, and investment risk.

30-Day Trendline Analysis

Optional intraday chart with rising support, falling resistance, and multi-timeframe views.

Load detailed price structure only when needed. Downloads roughly 30 days of 5-minute candles, identifies swing points, then calculates validated support and resistance lines.
Scroll to Top