ETF Research

SDOG: ALPS SECTOR DIVIDEND DOGS ETF

Generated from StockValueFinder data · Updated Oct 11, 2026 1:51 AM
Educational content only. This is not financial advice and is not a recommendation to buy, sell, or hold any ETF.

ETF Education Report: ALPS SECTOR DIVIDEND DOGS ETF (SDOG)

What this ETF is trying to do

The ALPS SECTOR DIVIDEND DOGS ETF (ticker: SDOG) is an exchange-traded fund that holds a variety of different companies. Based on its top holdings, it includes companies from different industries like Genuine Parts Co, Paychex Inc, and Merck & Co Inc. This ETF is designed to provide exposure to a specific group of stocks.

What the numbers show

When looking at how an ETF performs, it is important to understand two different types of returns: price return and total return.

• Price Return: This measures only the change in the share price. For SDOG, the year-to-date (YTD) price return is approximately 16.70%. Over the last year, the price return was approximately 18.17%.

• Total Return: This includes the share price change *plus* any cash distributions paid out to investors. For SDOG, the YTD total return is approximately 20.03%, and the one-year total return is approximately 22.64%.

The current price of the ETF is $70.57. An estimated price from roughly one year ago was approximately $59.72. Over the last three years, the price return was approximately 43.14%, while the total return was approximately 62.64%.

Income and distribution explanation

Some investors look for ETFs that pay out cash, known as distributions. SDOG has a distribution yield of approximately 4.27%. This means the cash distributed is about 4.27% of the ETF's price. In the last 12 months, there were 5 payouts. These distributions usually happen on a quarterly basis. It is important to remember that a high distribution yield is not the same thing as total return.

NAV erosion explanation

"NAV erosion" refers to a situation where the value of the underlying assets in the fund decreases significantly. StockValueFinder uses an "erosion-risk score" to help measure this risk. For SDOG, the erosion score is 100, and the label indicates "No price erosion detected." There is no severe erosion-risk flag for this ETF.

Pros

• The ETF has shown positive price returns and total returns over the last year and three years.

• It provides regular cash distributions.

Cons

• The list of top holdings is only a partial view of the total 52 holdings in the fund.

• Holdings can change over time, so the companies owned by the ETF today may not be the same in the future.

Beginner takeaway

When studying SDOG, notice the difference between the share price movement and the total return. The total return is higher because it accounts for the cash distributions paid to investors. Always look at both numbers to get a full picture of how the fund has performed.

Top Holdings

Structured portfolio holdings supplied by the ETF data provider. These figures are not generated by the AI article.

52 holdings available
# Holding Ticker Weight
1 GENUINE PARTS CO GPC 2.50%
2 PAYCHEX INC PAYX 2.42%
3 MERCK & CO INC MRK 2.37%
4 GENERAL MILLS INC GIS 2.28%
5 HP INC HPQ 2.28%
6 TARGET CORP TGT 2.28%
7 BRISTOL-MYERS SQUIBB CO BMY 2.24%
8 OMNICOM GROUP INC OMC 2.18%
9 CONOCOPHILLIPS COP 2.17%
10 AMCOR PLC ORDINARY SHARES AMCR 2.16%
Show all 52 holdings
1. GENUINE PARTS CO GPC 2.50%
2. PAYCHEX INC PAYX 2.42%
3. MERCK & CO INC MRK 2.37%
4. GENERAL MILLS INC GIS 2.28%
5. HP INC HPQ 2.28%
6. TARGET CORP TGT 2.28%
7. BRISTOL-MYERS SQUIBB CO BMY 2.24%
8. OMNICOM GROUP INC OMC 2.18%
9. CONOCOPHILLIPS COP 2.17%
10. AMCOR PLC ORDINARY SHARES AMCR 2.16%
11. ABBVIE INC ABBV 2.15%
12. ACCENTURE PLC CLASS A ACN 2.13%
13. CHEVRON CORP CVX 2.11%
14. AT&T INC T 2.10%
15. COMCAST CORP CLASS A CMCSA 2.08%
16. PFIZER INC PFE 2.08%
17. HEWLETT PACKARD ENTERPRISE CO HPE 2.07%
18. PRUDENTIAL FINANCIAL INC PRU 2.07%
19. SMURFIT WESTROCK PLC SW 2.07%
20. EOG RESOURCES INC EOG 2.03%
21. ONEOK INC OKE 2.03%
22. INTERNATIONAL PAPER CO IP 2.01%
23. THE KRAFT HEINZ CO KHC 2.01%
24. U.S. BANCORP USB 2.00%
25. KENVUE INC KVUE 1.99%
26. LOCKHEED MARTIN CORP LMT 1.99%
27. VERIZON COMMUNICATIONS INC VZ 1.99%
28. STARBUCKS CORP SBUX 1.97%
29. BEST BUY CO INC BBY 1.95%
30. EVERSOURCE ENERGY ES 1.95%
31. DARDEN RESTAURANTS INC DRI 1.94%
32. T. ROWE PRICE GROUP INC TROW 1.94%
33. KINDER MORGAN INC CLASS P KMI 1.93%
34. LYONDELLBASELL INDUSTRIES NV CLASS A LYB 1.93%
35. SNAP-ON INC SNA 1.91%
36. FIRSTENERGY CORP FE 1.87%
37. DOMINION ENERGY INC D 1.86%
38. EVERGY INC EVRG 1.85%
39. TRUIST FINANCIAL CORP TFC 1.84%
40. UNITED PARCEL SERVICE INC CLASS B UPS 1.84%
41. ALTRIA GROUP INC MO 1.82%
42. KEYCORP KEY 1.82%
43. T-MOBILE US INC TMUS 1.82%
44. FORD MOTOR CO F 1.80%
45. CVS HEALTH CORP CVS 1.76%
46. DOW INC DOW 1.72%
47. TEXAS INSTRUMENTS INC TXN 1.65%
48. WATSCO INC ORDINARY SHARES WSO 1.56%
49. MICROCHIP TECHNOLOGY INC MCHP 1.47%
50. EDISON INTERNATIONAL EIX 1.42%
51. STATE STREET INSTL TRS PLS MMKT PREMIER TPIXX 0.33%
52. CASH n/a 0.27%
Holdings data last updated Oct 12, 2026 6:24 AM .
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