What this ETF is trying to do

The ALPHA BRANDS(TM) CONSUMPTION LEADERS ETF (Ticker: LOGO) is an exchange-traded fund that focuses on large companies. Based on its name and holdings, it aims to provide exposure to major brands across different industries.

What the numbers show

As of August 11, 2026, the current price of the ETF is $21.39. Looking back at history, we can see how the share price has moved:

• One-Year Price Return: The share price increased by approximately 2.64% over the last year.

• Estimated Price from Roughly One Year Ago: Based on these numbers, the price was approximately $20.84 one year ago.

• Year-to-Date (YTD) Total Return: Since the start of this year, the total return is 1.99%.

It is important to note that "price return" only tracks the change in the share price itself. "Total return" includes both the share price change and any cash distributions. In this specific case, the one-year price return and the one-year total return are the same at 2.64%.

Income and distribution explanation

Some investors look for ETFs that pay them regular cash, known as distributions. For this ETF, the distribution yield is 0%. No distributions were detected over the last 12 months. This means the fund has not been paying out cash to shareholders during this period.

NAV erosion explanation

"NAV erosion" refers to a situation where the value of the underlying assets in the fund decreases significantly. When an ETF's share price drops heavily, it can sometimes be a sign of this type of risk.

For LOGO, the erosion-risk score is 94, which is labeled as "Stable / sideways." This indicates that the fund is not showing signs of significant price deterioration. Additionally, there is no severe erosion-risk flag for this ETF.

Top Holdings

The following are the top holdings in this portfolio. Please note that this list is partial and only shows the largest companies held by the fund. Holdings can change over time.

• NVIDIA CORP (4.58%)

• BROADCOM INC (4.49%)

• ELI LILLY AND CO (4.18%)

• TAIWAN SEMICONDUCTOR MANUFACTURING CO LTD ADR (3.96%)

• NETFLIX INC (3.79%)

• CHENIERE ENERGY INC (3.47%)

• MERCADOLIBRE INC (3.40%)

• AMAZON.COM INC (3.07%)

• APPLE INC (2.97%)

• ALPHABET INC CLASS A (2.94%)

Pros

• The ETF has shown positive price returns over the last year and year-to-date.

• The erosion-risk measurements suggest a stable or "sideways" price movement rather than a sharp decline.

Cons

• This ETF does not currently provide cash distributions (income) to investors.

Beginner takeaway

The ALPHA BRANDS(TM) CONSUMPTION LEADERS ETF has seen its share price grow slightly over the past year. It is currently categorized as having stable erosion risk, meaning it hasn't shown signs of a major price collapse. However, because it does not pay a distribution yield, it may not be suitable for investors specifically looking for regular cash income.