ETF Research

IBUY: AMPLIFY ONLINE RETAIL ETF

Generated from StockValueFinder data · Updated Oct 12, 2026 12:27 PM
Educational content only. This is not financial advice and is not a recommendation to buy, sell, or hold any ETF.

What this ETF is trying to do

The AMPLIFY ONLINE RETAIL ETF (ticker: IBUY) is designed to invest in companies that sell products and services online. This means the fund focuses on the e-commerce industry, looking for businesses that help people shop or find services through the internet.

What the numbers show

Investors can look at different types of returns to see how the ETF has performed over time.

• One-Year Performance: Over the last year, the share-price return was -7.89%. The total return for that same period was -7.63%.

• Three-Year Performance: Looking at a longer timeframe, the three-year price return was 57.72%, while the three-year total return was 58.16%.

• Year-to-Date (YTD): So far this year, the share-price return is -7.49% and the total return is -7.33%.

The current price of IBUY is $68.87. For comparison, the estimated price from roughly one year ago was $74.76.

It is important to know that "price return" only tracks the change in the share price. "Total return" includes both the share-price changes and any distributions (like cash payments) provided by the fund.

Income and distribution explanation

IBUY provides a distribution yield of 0.29%. Over the last 12 months, it paid out $0.20 in trailing distributions. These payments happened twice during the year. The distribution frequency is described as irregular or less frequent.

While these distributions provide cash to investors, they do not automatically mean the value of the investment is growing. A high yield does not always mean an investor earned that amount as a total return.

NAV erosion explanation

The fund has an erosion-risk score of 75, which is labeled as "mild price erosion."

"NAV erosion" is a term used to describe when the value of the assets inside a fund (the Net Asset Value) decreases over time. The supplied data is sufficient to evaluate price erosion, but it does not include enough historical NAV-per-share data to confirm or rule out NAV erosion. However, the mild price erosion label suggests that there has been some downward movement in the share price recently.

Pros

• Long-Term Growth: The ETF showed strong three-year growth, with both price and total returns increasing by over 50%.

• Well-Known Holdings: The fund includes many popular online brands that people use every day.

Cons

• Recent Price Decline: The share price has dropped over the last year and during the current year.

• Irregular Income: Because distributions are irregular, investors may not receive payments on a set monthly or quarterly schedule.

Beginner takeaway

IBUY gives investors exposure to the online shopping world. While it has shown significant growth over a three-year period, it has experienced a share-price decline over the last year. Investors should look at both the price return and the total return to understand how the fund is performing overall.

Top Holdings

Structured portfolio holdings supplied by the ETF data provider. These figures are not generated by the AI article.

85 holdings available
# Holding Ticker Weight
1 WAYFAIR INC CLASS A W 3.76%
2 MSC INDUSTRIAL DIRECT CO INC CLASS A MSM 3.00%
3 LIQUIDITY SERVICES INC LQDT 2.87%
4 SPOTIFY TECHNOLOGY SA SPOT 2.83%
5 AIRBNB INC ORDINARY SHARES CLASS A ABNB 2.81%
6 PAYPAL HOLDINGS INC PYPL 2.81%
7 ETSY INC ETSY 2.75%
8 MAPLEBEAR INC CART 2.69%
9 n/a HIMS 2.67%
10 DOORDASH INC ORDINARY SHARES CLASS A DASH 2.66%
Show all 85 holdings
1. WAYFAIR INC CLASS A W 3.76%
2. MSC INDUSTRIAL DIRECT CO INC CLASS A MSM 3.00%
3. LIQUIDITY SERVICES INC LQDT 2.87%
4. SPOTIFY TECHNOLOGY SA SPOT 2.83%
5. AIRBNB INC ORDINARY SHARES CLASS A ABNB 2.81%
6. PAYPAL HOLDINGS INC PYPL 2.81%
7. ETSY INC ETSY 2.75%
8. MAPLEBEAR INC CART 2.69%
9. n/a HIMS 2.67%
10. DOORDASH INC ORDINARY SHARES CLASS A DASH 2.66%
11. n/a AFRM 2.63%
12. LYFT INC CLASS A LYFT 2.62%
13. EXPEDIA GROUP INC EXPE 2.61%
14. REVOLVE GROUP INC CLASS A RVLV 2.58%
15. EBAY INC EBAY 2.40%
16. FIGS INC CLASS A FIGS 2.38%
17. PELOTON INTERACTIVE INC PTON 2.34%
18. BOOKING HOLDINGS INC BKNG 2.33%
19. AMAZON.COM INC AMZN 2.21%
20. UBER TECHNOLOGIES INC UBER 2.10%
21. UPWORK INC UPWK 2.03%
22. COPART INC CPRT 2.00%
23. CARVANA CO CLASS A CVNA 1.98%
24. TRIPADVISOR INC TRIP 1.83%
25. CHEWY INC CHWY 1.76%
26. NEIGHBORHOOD INTELLIGENCE INC NXH 1.31%
27. DELIVERY HERO SE n/a 1.23%
28. DOCMORRIS AG n/a 1.16%
29. ALLEGRO.EU SA ORDINARY SHARES n/a 1.08%
30. REDCARE PHARMACY NV n/a 1.05%
31. VICTORIA'S SECRET & CO VSXY 1.04%
32. n/a SHOP 1.03%
33. GLOBAL E ONLINE LTD GLBE 0.94%
34. BEST BUY CO INC BBY 0.90%
35. CARMAX INC KMX 0.86%
36. BOOZT AB n/a 0.81%
37. KOHL'S CORP KSS 0.79%
38. ZOZO INC n/a 0.78%
39. HBX GROUP INTERNATIONAL PLC n/a 0.77%
40. SEA LTD ADR SE 0.77%
41. ASKUL CORP n/a 0.76%
42. WILLIAMS-SONOMA INC WSM 0.76%
43. ZALANDO SE n/a 0.76%
44. TARGET CORP TGT 0.73%
45. APOTEA AB (PUBL) n/a 0.71%
46. APPLE INC AAPL 0.70%
47. MAKEMYTRIP LTD MMYT 0.70%
48. MACY'S INC M 0.69%
49. SILICON2 CO LTD n/a 0.69%
50. MERCARI INC n/a 0.68%
51. SMG SWISS MARKETPLACE GROUP HOLDING AG n/a 0.68%
52. MERCADOLIBRE INC MELI 0.67%
53. AUTO1 GROUP BEARER SHARES n/a 0.65%
54. BUYSELL TECHNOLOGIES CO LTD n/a 0.65%
55. JD.COM INC ORDINARY SHARES CLASS A n/a 0.65%
56. KE HOLDINGS INC ADR BEKE 0.65%
57. MEITUAN CLASS B n/a 0.63%
58. VIPSHOP HOLDINGS LTD ADR VIPS 0.62%
59. RVRC HOLDING AB ORDINARY SHARES n/a 0.61%
60. SHUTTERSTOCK INC SSTK 0.61%
61. ULTA BEAUTY INC ULTA 0.61%
62. ALIBABA GROUP HOLDING LTD ORDINARY SHARES n/a 0.58%
63. PROSUS NV ORDINARY SHARES CLASS N n/a 0.58%
64. JD HEALTH INTERNATIONAL INC n/a 0.57%
65. COUPANG INC ORDINARY SHARES CLASS A CPNG 0.56%
66. FIVERR INTERNATIONAL LTD FVRR 0.56%
67. GAP INC GAP 0.56%
68. PDD HOLDINGS INC ADR PDD 0.55%
69. TRIP.COM GROUP LTD n/a 0.55%
70. THE HOME DEPOT INC HD 0.53%
71. NIKE INC CLASS B NKE 0.48%
72. TAPESTRY INC TPR 0.48%
73. WALMART INC WMT 0.48%
74. LULULEMON ATHLETICA INC LULU 0.44%
75. HELLOFRESH SE BEARER SHARES n/a 0.39%
76. DICK'S SPORTING GOODS INC DKS 0.35%
77. INVESCO SHRT-TRM INV GOV&AGCY INSTL AGPXX 0.29%
78. NEWEGG COMMERCE INC ORDINARY SHARES NEGG 0.28%
79. NEXT PLC n/a 0.11%
80. INDUSTRIA DE DISENO TEXTIL SA SHARE FROM SPLIT n/a 0.10%
81. POP MART INTERNATIONAL GROUP LTD ORDINARY SHARES n/a 0.10%
82. H & M HENNES & MAURITZ AB CLASS B n/a 0.09%
83. OZON HOLDINGS PLC ADR n/a 0.00%
84. SWEDISH KRONA n/a 0.00%
85. OTHER ASSETS AND LIABILITIES n/a 0.00%
Holdings data last updated Oct 12, 2026 9:24 AM .
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