What this ETF is trying to do

The GUINNESS ATKINSON DIVIDEND BUILDER ETF (ticker: DIVS) is an exchange-traded fund that focuses on companies related to building dividends. It holds a variety of different stocks in its portfolio.

What the numbers show

As of October 9, 2026, the current price of one share is $33.78. An estimated price from roughly one year ago was $31.31.

When looking at how this ETF has performed, it is important to understand two different terms: price return and total return.

• Price return only measures how much the share price itself has changed.

• Total return measures the change in share price plus any cash distributions (dividends) paid out.

For DIVS, the total return is higher than the price return because of the cash it pays out. For example:

• One-year: The price return was 7.89%, while the total return was 11.31%.

• Year-to-date (YTD): The price return was 9.22%, and the total return was 11.15%.

• Three-year: The price return was 39.69%, while the total return was 52.57%.

Income and distribution explanation

This ETF provides cash to investors through distributions. The distribution yield is 2.93%, which describes the cash paid out relative to the ETF's price. These payments usually happen on a quarterly basis. It is important to remember that a distribution yield is not the same as total return. While distributions provide cash income, they are separate from the movement in the share price.

NAV erosion explanation

"NAV erosion" refers to a decline in the value of the underlying assets held by the ETF. For this fund, the erosion-risk score is 100, and the label states "No price erosion detected." There is no severe erosion-risk flag for this ETF.

Pros

• The ETF has shown positive price returns and total returns over one, three, and five-year periods.

• It has an income rating grade of "A" with a score of 83.

• No price erosion was detected.

Cons

• The list of holdings provided is only a partial list of the top companies, not all of them.

• The distribution yield is 2.93%, which may be lower than other high-yield options.

Top Holdings:

As of the latest update, some of the top holdings include:

• Cisco Systems Inc (3.86%)

• Publicis Groupe SA (3.63%)

• Paychex Inc (3.54%)

• Texas Instruments Inc (3.38%)

• Microsoft Corp (3.31%)

Beginner takeaway

When looking at DIVS, remember that the share price and the total return are different numbers. The total return is often higher because it includes the cash distributions paid to you. Always look at both the price movement and the distributions to get a full picture of how an ETF is performing.