Colgate Weighs Sale Of Mass-Market Personal Care Brands In $1 Billion Deal

Colgate-Palmolive is reportedly considering selling several mass-market personal care brands, including Softsoap, Irish Spring, and Speed Stick, in a deal estimated to be worth up to $1 billion. This potential divestment, for which Goldman Sachs is advising, aims to streamline Colgate's portfolio, allowing the company to concentrate on stronger brands amidst increasing costs and tariff pressures. The move aligns with a broader trend among consumer goods companies reassessing their assets to optimize capital and management focus.